Before you continue, download the full report using the link at the bottom of this article. This summary provides lots of insight – but it’s better read alongside all of the survey’s findings.
Here’s the news. Airline passengers no longer want inflight Wi-Fi – they need it. According to the third annual Inflight Connectivity Survey, published by Inmarsat and market research company GfK, 60% of all passengers believe inflight Wi-Fi is no longer a luxury, and instead consider it a necessity.
As high quality connectivity on board has become a reality, it also ushers in an upgrade in expectations. For passengers, it means an experience that could scarcely be dreamed of just a few years ago. They’re free to access any content they choose, use their favourite online services, and stay connected to friends, families and business colleagues on the ground. For airlines, it means increased opportunities for revenue – and a crucial point of difference in an increasingly commoditised commercial aviation market.
The world’s largest passenger survey (9,000 were questioned in 18 countries around the globe) found that the majority – 61% – of passengers who have experienced good quality inflight connectivity now rate it higher on their list of priorities than inflight entertainment (IFE) when choosing an airline. Why? Because they’re bringing their own devices on board and enjoying the freedom of the same always-on content and services that they can enjoy on the ground.
So it’s perhaps no wonder that 45% of passengers who have experienced good quality inflight connectivity say they would rather pay for Wi-Fi than use free IFE. And it’s unsurprising that American Airlines recently announced its decision to forego seat back screens in its latest 737 aircraft. It’s an acknowledgement of how times are changing – and a smart way of making savings in both hardware outlay and fuel burn.
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Full Article: INMARSAT PLC.
Source : INMARSAT PLC.