11 Jun 2017

Case Study: Using data for fuel efficiency at Cebu Pacific.

In this article, we will cover how Cebu Pacific established its fuel program and how it’s not necessary to be a large airline in order to set up a successful fuel management program. Fuel represents the largest single expense for any airline which means that it is very important to work at managing and, through that, reducing the volume and cost of fuel used. Cebu Pacific airline is based in the Philippines and operates long-haul international flights (including to the Middle East and ETOPS services) as well as an extensive domestic network. It makes for an often complex operation. There are currently 60 aircraft in the fleet with another 50 on order which will take the fleet to about 100 aircraft (mainly Airbus and ATR types). With some 10,000 flights a month, the airline carries around 20 million passengers a year.


Cebu Pacific didn’t want to dictate to pilots how they should perform their job as far as fuel is concerned; there was no wish to force them to do any of the procedures required. Rather the airline wanted to change the company culture to one that is fuel conscious, where everybody understands that fuel is a limited and costly resource. So, where to start?

There was no previous experience of fuel management in Cebu Pacific prior to this project nor any experience of ‘Big Data’ but Cebu Pacific is growing fast and needed something that would be easy to implement and quick so that it wouldn’t be necessary to spend multiple years achieving the desired company culture. The first step was to define a road to success, how the airline was going to get to the final objective and the first requirement in that was communication to the operational staff that was continuous, concise and transparent – easy for everybody to understand from pilots to ground staff to management; right across the organization. It was also important to define objectives and KPIs (key performance indicators); to measure them and to evaluate their success openly so that if something was not working, it could be changed.

Full Article:

Full Article: OpenAirlines

Source : OpenAirlines

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