09 Jun 2017

Accenture Helps Transavia Enhance the Travel Experience and Improve Customer Loyalty

Accenture (NYSE: ACN) has been selected by Transavia – the low-cost airline of the Air France-KLM Group – to help further develop and realize its vision of enhancing the customer’s travel experience and improving customer loyalty through digital technologies.
Starting from the Transavia vision, the carrier and Accenture worked closely together to design the Accenture Aviation Experience Accelerator (AAEA) built on software from Pegasystems. This solution will help to lower costs, drive revenue and improve on-time performance using analytics, automation, cloud, and mobile technologies for the airline industry.
The enterprise-wide implementation of the AAEA can help the airline better manage key challenges, such as flight disruptions. For example, it can automatically send communication to employees on the status of a delay and concurrently update customers in real-time to manage delays more effectively, enhancing on-time performance and strengthening customer loyalty.
“We are excited to share our vision of travel to enhance our customer’s enjoyment of air travel in a friendly and personalized way,” said Mattijs ten Brink, CEO of Transavia who discussed Transavia’s vision to enhance customer travel and the implementation of AAEA during his keynote address at PegaWorld 2017. “Accenture and Pega are helping us obtain deeper, real-time transparency to further streamline operations across our organization and offer a seamless, personalized experience. More efficient processes and fewer obstacles facing our employees all help to enhance customer satisfaction.”
Dirk-Jan Koops, managing director and Digital Lead for Accenture’s Aviation practice, said, “Transavia continues to show entrepreneurship as they strengthen their vision on how to be a leading low-cost airline and bring it to life with technology implementations such as the Accenture Aviation Experience Accelerator. Transavia is a great example for other carriers of how to take advantage of digital technology to better support employees and provide benefits to customers.”
The AAEA is built on a single platform that connects data, customers, employees and business partners to optimize the airline’s processes, sales and services.

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Full Article: Acccenture

Source : Acccenture

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