Now over 200 airlines have chosen to distribute and display their branded fares and ancillary services, such as imagery and descriptions of their seats, meals and services such as Wi-Fi and lounge access. By connecting via Travelport’s Universal API, Viva.gr is connecting to Travelport’s Travel Commerce Platform which allows it to customize airlines products and offerings within their display and heighten service and travel choice to customers looking to book Travelport’s unrivalled content from the world’s leading airlines and low cost carriers, as well as over 650,000 hotel properties.
By taking advantage of Travelport’s Universal API, Viva.gr can now offer its customers an improved level of detail and choice so they can better compare and understand an airline’s full offering prior to making their bookings, heightening the probability for the traveler to book on their site, instead of just using the website for a simple price and schedule query.
Yannis Giovanos, Senior Product Manager, Viva said, “We have seen over 30% upsell in the months following the implementation of Travelport’s Branded Fares and Ancillaries product which is well above our expectations. We have also experienced a significant number of customers choosing to upgrade to a business fare because they can see more easily what they get, which is a very strong additional benefit of the implementation.”
Leonidas Zotos, Travelport’s Regional Managing Director, Greece, added: “We are very pleased with Viva’s implementation of our merchandising technology. Their preliminary results confirm that this has been an evolutionary step for them and has allowed them to strengthen both their local and global online travel distribution positions.”
Full Article: Travelport
Source : Travelport