FareWIRE™ is a fully hosted solution that allows the airline marketer to easily deploy dynamic fare-based content modules and tools such as low-fare calendars, top-deals widgets, and ad copy price insertion by turning FareNET™ ‘s behavioral data into actionable, conversion-driving content. Without adding additional stress to servers or adversely affecting page load time, FareWIRE™ accesses stored data in real-time to provide the most relevant content at predefined points in the booking funnel