News
28 Mar 2017

NBC and Telemundo Stations’ New 'Live Radar' In-App Feature Takes Audiences into the Eye of the Storm

NBCUniversal Owned Television Stations, a division of NBCUniversal, today announced the launch of the NBC and Telemundo stations’ first-of-its-kind “Live Radar” in-app feature that allows app users direct access to real-time weather information, based on their location. This is the first time that a local broadcast television group, or entity, offers app users access to multiple radar assets in one location and effortlessly connects them to information that provides the most relevant, powerful and accurate radar information.

“For the first time, app users will be able to access this exclusive weather information in our station apps,” said Lora Dennis, Senior Vice President, Digital Media, NBCUniversal Owned Television Stations. “We know that accurate and relevant weather updates are important to our audience and that’s why we partnered with The Weather Company to deliver a product that automatically gives app users the best weather condition information, especially when severe weather hits.”

The new “Live Radar” is available across all of the NBC and Telemundo-owned stations apps and is powered by a combination of three exclusive mobile radar trucks called “StormRangers or “CazaTormentas” and station fixed radars, including four high-frequency, S-Band radars located in Dallas-Fort Worth, Chicago, Miami and New York, as well as existing National Weather Service radars.

The “Live Radar” product was built in partnership with The Weather Company, an IBM Business, for NBCUniversal Owned Television Stations. Other features include:

  • Smart, dynamic, seamless switching amongst radar assets to provide the most accurate, highest resolution current and impending conditions possible;
  • A highly dynamic environment where both the radars and the users can be moving about; and
  • Ability to zoom into the area the radar covers and receive real-time weather information.

Full Article: https://goo.gl/aAspQK

Full Article: The Weather Company

Source : The Weather Company

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