Which is the right way to approach digital transformation?
When we talk of the limitation of a PSS, extracting data out of a legacy set up, working on connectivity for SaaS, mobile, and the Internet of Things, delivering a connected experience…it is imperative to make sure all of this can be stitched together as part of an enterprise-level cohesive transformation.
Transformation that aptly depicts the strength of the travel product, and serves the traveller in the manner that suits them best.
It’s a huge undertaking for an organization, it’s an investment. What’s the right blend of architecture, and how to work out connectivity?
Digital transformation isn’t only about offer management
The way airlines craft an offer for a user, be it for their own distribution channel or on 3rd party platform, is undergoing a major change – creating it dynamically to offer travellers with the most relevant offer at any given time, through any point of sale. Plus there is a need to look at pricing, availability, and schedule building as part of real-time offer creation and delivery across all channels. But working only on offer management is just one aspect of transformation.
In addition to this, airlines also need to look at areas like speed-to-market and re-evaluate their connectivity approaches.
API-led connectivity can bring a change, and there are tangible benefits that are being worked upon. For instance, flydubai via its API-led connectivity approach is looking to cut down on passenger queues at airports with mobile check-in, speed up departure gate boarding etc. As for merchandising, the airline intends to bundle its offerings with supplementary services such as rental cars, hotels and adjust prices accordingly.
Such connectivity is what that enables us to view the estimated pickup time on a map (Google Maps) when we are waiting for our cab service ordered via Uber. So how can airlines get closer to attaining such proficiency, which along the way can also improve upon overall merchandising?
Full Article: https://goo.gl/ieNlke
Full Article: Airline Information.
Source : Airline Information.